ThinksMedia

What is in a nyme…Sci-Fi goes SyFy

Wednesday, March 18, 2009

Listen to this weeks Mike Thinks News as Mike talks about how this show and site are no strangers to the idea that branding your product is important.  Its one of the reasons we are part of Thinks Media…its branding all the shows, under one family name and logo.  If you’ve been listening for a while,  you have no doubt see a few different logos come and go for the show.  This is a natural evolution for any business, as its identity can be so closely associated with its name and logo.

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Its also true that you will have a much more clear ownership of a particular name if that name is made of words that are made up…like Flickr, or Digg, and even Krystals.  But once you have established your brand and its identity, it is very risky to try and change that, and in the case of the Sci-Fi channel, its downright stupid.  That story and so much more on this weeks Mike Thinks News show.

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